LUMA
Learn the industry. Master the process. Think like an advisor.
LUMA Travel Lab is a modern education, mentorship, and business development platform built specifically for travel advisors and growing travel agencies.
Created by the team behind Nova Travel Collective, LUMA combines real-world industry expertise, operational systems, collaborative mentorship, and AI-powered tools to help advisors and agencies grow more efficiently and confidently.
At the center of the platform is LUMi AI, a custom-built AI assistant designed specifically for travel advisors. Unlike generic AI tools, LUMi AI is trained around real travel advisor workflows, supplier resources, operational processes, sales support, and business development, helping advisors work smarter, learn faster, and stay supported every step of the way.
Whether you’re an individual advisor entering the industry or an agency owner looking to build and support a team, LUMA provides the structure, technology, and community needed to grow sustainably.
More Than Training
LUMA Travel Lab goes beyond traditional advisor training. Yes, you’ll learn the industry, including destinations, suppliers, tools, and booking processes, but what makes LUMA different is that we teach you how to think like a travel advisor. You’ll learn how to ask better questions, make smarter recommendations, navigate real client scenarios, and build the confidence to move from simply learning travel to professionally advising on it.
Powered by LUMi AI
LUMi AI is integrated throughout the LUMA ecosystem to help advisors save time, simplify workflows, and access support more efficiently.
LUMi AI can help advisors:
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Research destinations and suppliers, navigate operational processes, and assist with proposal and itinerary development.
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Quickly access training resources, onboarding guidance, and workflow support to streamline day-to-day business operations.
By combining human mentorship with AI-powered support, LUMA creates a learning environment that is modern, scalable, and built for the future of the travel industry.
A Smarter Way to Build a Travel Team
For smaller and mid-sized agencies, LUMA Travel Lab provides a centralized system for onboarding, training, and supporting advisors without having to build everything internally from scratch.
Many growing agencies want to expand their teams but lack structured onboarding systems, organized training resources, or scalable operational support. LUMA helps solve that problem through a combination of structured education, collaborative mentorship, and AI-powered systems like LUMi AI.
Instead of relying on scattered documents, informal training, and inconsistent processes, agencies can provide their advisors with a professional, centralized learning environment designed to improve confidence, consistency, and long-term growth.
LUMA helps agencies:
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Streamline advisor onboarding
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Standardize operational systems
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Reduce training overwhelm
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Improve advisor confidence and retention
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Scale mentorship and support more efficiently
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Create stronger, more collaborative teams
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Leverage AI tools to improve productivity and workflow efficiency
Partners and Affiliates
LUMA Travel Lab. is a Nova Travel Collective Company and proud to be an Affiliate of Montecito Village Travel, a Virtuoso Agency renowned for its luxury experiences.
