LUMA
Powered by education. Driven by technology. Built for growth.
LUMA Travel Lab is a modern education, mentorship, and business development platform built specifically for travel advisors and growing travel agencies.
Created by the team behind Nova Travel Collective, LUMA combines real-world industry expertise, operational systems, collaborative mentorship, and AI-powered tools to help advisors and agencies grow more efficiently and confidently.
At the center of the platform is LUMi AI, a custom-built AI assistant designed specifically for travel advisors. Unlike generic AI tools, LUMi AI is trained around real travel advisor workflows, supplier resources, operational processes, sales support, and business development, helping advisors work smarter, learn faster, and stay supported every step of the way.
Whether you’re an individual advisor entering the industry or an agency owner looking to build and support a team, LUMA provides the structure, technology, and community needed to grow sustainably.
LUMA Travel Lab was designed to bridge the gap between learning about the travel industry and actually building a successful travel business.
Inside the platform, advisors and agency teams gain access to:
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Training & Education: Step-by-step onboarding, sales and business development training, supplier education, destination resources, and live webinars designed to help advisors build knowledge and confidence.
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Systems & Technology: CRM and workflow tutorials, proposal and itinerary best practices, operational templates, forms, and AI-powered support through LUMi AI to streamline day-to-day operations.
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Marketing & Community: Marketing and social media guidance, collaborative coaching, and ongoing support from an engaged community of experienced travel advisors.
More Than Training
LUMi AI is integrated throughout the LUMA ecosystem to help advisors save time, simplify workflows, and access support more efficiently.
LUMi AI can help advisors:
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Research destinations and suppliers, navigate operational processes, and assist with proposal and itinerary development.
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Quickly access training resources, onboarding guidance, and workflow support to streamline day-to-day business operations.
By combining human mentorship with AI-powered support, Luma creates a learning environment that is modern, scalable, and built for the future of the travel industry.
Powered by LUMi AI
A Smarter Way to Build a Travel Team
For smaller and mid-sized agencies, LUMA Travel Lab provides a centralized system for onboarding, training, and supporting advisors without having to build everything internally from scratch.
Many growing agencies want to expand their teams but lack structured onboarding systems, organized training resources, or scalable operational support. Luma helps solve that problem through a combination of structured education, collaborative mentorship, and AI-powered systems like LUMi AI.
Instead of relying on scattered documents, informal training, and inconsistent processes, agencies can provide their advisors with a professional, centralized learning environment designed to improve confidence, consistency, and long-term growth.
LUMA helps agencies:
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Streamline advisor onboarding
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Standardize operational systems
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Reduce training overwhelm
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Improve advisor confidence and retention
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Scale mentorship and support more efficiently
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Create stronger, more collaborative teams
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Leverage AI tools to improve productivity and workflow efficiency
Partners and Affiliates
LUMA Travel Lab. is a Nova Travel Collective Company and proud to be an Affiliate of Montecito Village Travel, a Virtuoso Agency renowned for its luxury experiences.
